Nestlé MILO® recognizes the importance of sports in developing essential life skills that cannot be fully taught in traditional classrooms.
To encourage parents to prioritize their children’s participation in physical activities, the brand has partnered with two Nigerian social media influencers, Anita Asuoha (Real Warri Pikin) and Egemba Chinonso Fidelis (Aproko Doctor).
This collaboration highlights MILO’s commitment to shaping children’s character and values, in addition to providing them with nutritious energy through their beverages.
The partnership was announced at Nestlé Nigeria PLC’s headquarters in Lagos, with Ifeanyi Orabuche, Category Manager for Beverages, expressing the brand’s dedication to empowering children through sports and promoting healthy lifestyles from an early age.
We recognize the immense value that these personalities bring to our shared passion for promoting healthy lifestyles.”
Anita Asuoha said, “This partnership is a homecoming for me as MILO has been a brand in my everyday life. Working with a brand I grew up with adds a warm touch, making this not just business, but also a personal journey, a blend that is a true blessing not only for me, but also for those I care about.”
On his part, Egemba Fidelis said, “On the path to a healthier Africa, the importance of health education and positive behavioral change cannot be overemphasized. I am excited about the cooperation with Nestlé MILO as we join hands with parents across Nigeria to raise healthier and happier children. Equipping them to win daily will help to make the world a better place.”
For over seventy years, MILO® has been instrumental in fostering champions worldwide, making it a vital component of approximately 8 million children’s breakfasts each day.
In 2023 alone, the MILO® School Sports Development program reached roughly 4 million children in Nigeria.
According to the brand, sports builds crucial values such as perseverance, determination, and teamwork, contributing to the acquisition of life skills necessary for success in all aspects of life.
MILO is prioritizing efforts to promote greater involvement in sports for girls and children with special abilities, ensuring equal opportunities for everyone.
Furthermore, MILO firmly believes that these partnerships will serve as a viable platform to inspire millions of parents in Nigeria to nourish their children’s journey to success with the nutritious energy of MILO and the motivation to grow through sports.
